Lukemac3000 | Creating Solid Business
App Couture, iOS, Apple, iPhone, iPad, Android, Worpdress, Luuk ten Hoeve, App development, Branding, Concepting, Business strategy, Creative direction
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Starting up start-ups

Create business

Rebrand business

Create products

Add value


Why all the hassle?

I just want to do it, with and for others.


This case initiated Choose Your Shape, an APP COUTURE ® solution for the production of custom made shoes.

This case complements the Vesters brand, another APP COUTURE ® solution for the measuring and ordering of semi custom made shoes.

More about Vesters Best Match

This case sparked Tagpoint. Safety behaviour education for people who work in industrial environments.

Get the right management…

Lear: Start listening. Full creation of name, identity and proposition.

Fruity projects in 2017, creation and production.

This case gave life to Short Stay Citizens. High end short stay living for the global citizen.

The Global Tax Return case. A convenient revolutionary service for the global citizen.

The Managing Director case. Because recruiting isn’t Old Skool.

The Belnem case. Bonaire and business bolted together.

The Guardian 360 case. Bespoke Maximum Cyber Security

The Novatrack case. Don’t let them steal your brand, get them red handed.

The Metz case. Purveyors to the Royal Court of the Netherlands.

The Cappuccino Coach, a suitable concept for a foreseeing tech and psychology expert.

The Babbeltje case. The creation of an entertaining set of stories for (big) children.

Case: How much storage do I need? To tell your customer how much storage space he needs to rent at your warehouse.

I’ve done so much for NIO architecten, for more then 20 years, it’s impossible to call that a case.

Personal Angel. A case for Brijder to prevent failure in rehab via a ‘personal angel’ in your smartphone.

TUI CHEQQER : Creating a review platform for the largest travel company in Europe.

Coca Cola Card 2.0 : This case was probably too far ahead of it’s time. Barcode scanning  in 2000.

The Cup A Soup Game Case: Game and tools for business training education sponsored by Unilever.

The Business Update Case: This was the birth of RTL-Z, a 24/7 business news platform.

Meanwhile on Instagram…

Since 1995 I’ve invented and produced a lot of value for a lot of businesses

Such as:


‘That’s not a business darling, it’s a hobby…’

British hotelier and the presenter of British television series focussing on struggling businesses in order to reinvigorate them.

‘Business man in front, Mozart on the back…’

Creative director Chanel, Fendi and Karl Lagerfeld.

Kaiser of fashion.

‘We made history, not money…

Owner and founder of Factory Records, radio and television presenter, manager of  The Haçienda club , impresario and journalist for Granada Television and the BBC.

‘Being good in business is the most fascinating kind of art.

Making money is art and working is art and good business is the best art.’

American artist who was a leading figure in  pop art. His works explore the relationship between artistic expression, celebrity culture, and advertisement. You can find more about him and his work on these Artsy pages.